See Also
Web Writing and Style Guidelines

Webmaster

• Kathryn Cullen
  

History

• The most recent redesign was launched March 2014.

Purpose

• Our Vision as a United Church congregation
  • Explore Spirituality
  • Experience Belonging
  • Embrace Action
• Explanation of church activities and priorities
• Calendar of events
• News postings
• Sermons

Goal

• Pique interest and entice members of the external community to find out more about Fairlawn by describing our vision and programs
• Provide news and events information to potential, new, and long-time members
• Provide access to external pages such as Online Donations

Static content

• Explore Spirituality
• Experience Belonging
• Embrace Action
• Family
• About us (Staff, History, etc.)

Dynamic content

• Events
• News
• Greetings (updated weekly)
• Connections (quarterly glossy newsletter)
• Sermon podcasts

Priority

• High: Fairlawn Avenue United Church descriptions, news, and events
• Medium: Events from the community that Fairlawn participates in, such as North Toronto United Church Cluster of Churches
• Low: Other events in the Toronto community, but only if they are related to our Vision

Publishing 

• Updates: To request an update to an existing web page, or to request a new information page: Send a request by email to   The request will be reviewed, discussed with, and approved by, the specific Web Content Owner (see Appendix).
• Policy statements: Check with the chair of Governing Council. With their approval, the webmaster will publish it on the website.
• Announcements: Contact Greetings editor. After it appears in Greetings, the webmaster will pick it up and add it to the website.
• News and Events
  • For events, check with the property manager before beginning, to coordinate and authorize scheduling and room availability, to ensure there are no conflicts, and to book a room if one is needed.
  • Next fill in the “Advertising Checklist”
    fairlawnchurch.ca/advertising
    • Event title
    • Description
    • Contact name and email address
    • Photo or image if you have one
    • For NEWS items, also include:
      • the date that the news item should be removed from the website, if you know it;
      • otherwise send an email to  when it is time to remove it
      • obviously stale-dated news will be removed at the webmaster’s discretion
    • For EVENTS, also include:
      • Date
      • Start time
      • End time (this is essential)
      • Location
      • The computer program will automatically remove events from the Events Calendar at the end of the event.
    • You will likely have more information than can be included in Greetings or a poster. If so, include a link in the Greetings announcement or on the poster that leads to a web page containing your additional detail. The webmaster will provide the URL for you to use.
    • Note: your information may appear in:
      • Greetings
      • Connections
      • Website
      • Social media: Facebook, Twitter
• Approval: If there is a question of appropriateness of the posting, the webmaster will refer it to the Communications Manager or to Governing Council as appropriate.

Maintenance

The website is reviewed regularly.

• News posts are reviewed weekly by the webmaster; old content is removed at the webmaster’s discretion.
• Events are automatically removed after the event.
• Static content has been assigned a “Web Content Owner” (see appendix).
  The web content owners are reminded each year to review their web pages to ensure the website is up-to-date and accurate.
• The webmaster performs ad hoc reviews throughout the year on all content to check accuracy, completeness of content, and accuracy of hyperlinks.

Backup 

• WordPress automatically provides backup of content.

Timing of content updates

• Weekly updates are undertaken based on the publication of Greetings.
• Whenever possible, the webmaster is able to handle requests on an ad hoc basis. You may expect a one week turnaround, but often the work is completed within 24 hours.
• Summer updates in July and August are not scheduled.

Other communication options

• The website is just one tool for communications. Determine other options by using the Advertising Checklist.

What the Website does not accept

• Anything that might indicate that Fairlawn Avenue United Church endorses a particular candidate or political party. A neutral tone is important.
• Opinions other than those sanctioned by Fairlawn Governing Council.
• “For Sale” or “Wanted” notices. Use the community bulletin board downstairs instead.
• News or events that do not relate directly to the Fairlawn Vision.
• Past events are not covered on the website. However, occasionally a web page post can be used to redirect users to Facebook for photos of past events that are very special to Fairlawn; for example, the 1915 church service celebrating our 100th anniversary. 
• Photo albums of events. When authorized, these will appear on the Fairlawn Facebook page rather than the Fairlawn website.

Contact

• Please contact Kathryn Cullen with questions or suggestions:
  

Read more

• Web Writing

.

Appendix A

Web Content Owners for Fairlawn’s Website
Roles and names